The vision of Reef Finance is "We seek to integrate the Palestinian rural areas in the microfinance services in order to strengthen its developmental role through establishing the first Palestinian Rural Bank.
The mission of Reef Finance is "We provide high quality financial services on a continuous base to cooperatives and individuals in the Palestinian rural areas, by a qualified, trained and motivated team".
The objectives are:
1) Improve the living conditions of the Palestinian rural population
2) Participate in filling the financing gap in the Palestinian rural areas
3) Elevate the level of financial services provided to the largest possible number of beneficiaries.
Reef Finance positions itself as the financial services provider in the rural areas and to the agricultural sector, filling the existing gap in the provision of financial services. Reef Finance realizes that in order to achieve "rural development" it must work closely together with other organizations like PARC, the Palestinian Farmers Union, the Women Savings and Credit Cooperatives and ACDI-VOCA who provide non-financial services.